Solomon Partners Advising Broadsign on its Acquisition of Ayuda Media Systems

Broadsign International has reached an agreement to acquire Ayuda Media Systems. Both companies are based in Montreal.

For out-of-home (OOH) media owners who have an increasingly complex mix of digital and classic inventory/locations, the combined power of Broadsign and Ayuda will enable them to streamline business operations across their inventory, digital and classic.

Lighting up airports, shopping malls, health clinics, street corners and more, Broadsign’s platform powers screens at the heart of people’s lives and delivers more than 13 billion ads and 52 billion impressions per month. Broadsign and Ayuda are members of the DPAA, OAAA, FEPE, DSF, and IAB.

Solomon Partners is acting as exclusive strategic and financial advisor to Broadsign.

“Ayuda’s robust business operations, financing, and ad delivery management system is a terrific fit with Broadsign’s market leading digital out-of-home marketing platform,” said Mark Boidman, Solomon Partners’ Head of Media & Tech Services.  “We are tremendously excited by the opportunity for the industry to take advantage of the combined strength of these two companies.”

The transaction is expected to close in the second quarter of 2019.