Eric Bormel is a Director in Healthcare focused on the Consumer Healthtech sector. He joined the firm in 2013.


Eric has more than 10 years of experience representing both public and private companies on a variety of assignments including buy-side, sell-side, merger, deSPAC and licensing transactions as well as debt and equity financings.

Most recently, Eric advised lululemon on its strategic alternatives for lululemon studio (f.k.a. Mirror), medical products manufacturer Tidi on its sale to TJC, Wahoo Fitness on its majority recapitalization and growth investment, Vestar Capital on its strategic investment into sleep health platform Nox Health, sleep apnea wearable manufacturer ProSomnus on its merger with a SPAC, pharmacy benefit manager Prime Therapeutics on its acquisition of Magellan Rx from Centene Corporation, virtual care enablement platform Truepill on its Series D investment, healthcare analytics platform Panalgo on its sale to Welsh Carson and Hg-backed Norstella and Under Armour on its sale of its digital health platform MyFitnessPal to Francisco Partners.

Other notable advisory roles include advising L.L. Bean on its debt refinancing, HBC on its sale of Lord + Taylor to Le Tote, Five Below on its acquisition of select digital assets and its investment in N3rd Street Gaming, Payless ShoeSource on its Chapter 11 restructuring, VF Corporation on its sale of Reef to The Rockport Group, HBC on sale of real estate assets to and formation of JV with Signa Holdings to operate Kaufhof and Karstadt, Kenneth Cole Productions on its recapitalization, Skullcandy on its sale to Mill Road Capital, Office Depot on its sale to Staples (terminated) and Under Armour on its acquisition of digital fitness platform MapMyFitness and global marketing transactions.

Furthermore, his clients, past and present, include Apollo Global Management, CCMP Capital, CirrusMD, Healthpoint Capital, Kering, Monro Muffler Brake, Oak HC/FT, Optum Ventures, Rhone Group, RoundTable Healthcare Partners, Silversmith Capital Partners, Transformation Capital Partners, and TSG Consumer Partners.


Eric graduated with a BBA, with distinction, from the Ross School of Business at the University of Michigan.


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