OOH: A CRITICAL COMPLEMENT TO DIGITAL MARKETING

Over the past 20 to 30 years, we have seen a technological revolution. Computers that used to take up entire rooms now fit in our pockets and televisions that used to only have a few channel choices now offer thousands of programming options. In the world of advertising it has become increasingly difficult to reach a consumer bombarded with anywhere from 5,000 to 10,000 messages a day through digital media. It’s for that reason we believe Out of Home (OOH) media is a critical complement to digital marketing and the most impactful way to reach consumers.

In this special report on OOH media, Mark Boidman and Ethan Volk discuss the growing reach and increased spending in this type of advertising. Click below to read the full report.