Digital Signage at the Point of Care

Point of Care (“POC”) advertising, particularly in the form of digital signage (“Digital POC”), has emerged as a leading channel for pharmaceutical, healthcare, and consumer product companies. Digital POC advertising stands out by providing measurable outcomes, making it an exceptional advertising channel. By leveraging prescription lift and patient engagement, advertisers can directly tie campaigns to tangible results.

Discover more in our Media & Entertainment team’s latest article.