Media Monthly: July 2019

By the Media & Tech Services Group

In the latest issue of the Solomon Partners Media Monthly:

  • Why OOH media is effective in reaching millennials and Gen Z
  • Attribution data defines the value of OOH
  • DOOH continues to experience strong growth
  • Impact of tariffs on digital billboards

Also, please look out for two new reports we will produce:

  • AV Action Report
  • Solomon Partners / World OOH Organization Joint Report

Mark your calendars: New York Digital Signage Week – Week of October 14, 2019

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