How Out of Home Wins the Attention Economy

In this episode of Solomon Connects, Out of Home Advertising Association of America CEO Anna Bager joins Solomon Partners Head of Media & Entertainment Mark Boidman and Director Christian Bermel to discuss the powerful forces converging around out of home (OOH) media, from increased measurement to AI enhancement and new creative capabilities. They explore how out of home is becoming increasingly valuable as digital channels grow more crowded, giving brands access to unskippable, in-real-life (IRL) attention, and the opportunity to create memorable experiences for audiences in the physical world.