Marketing & Media/Tech Services


The Solomon Partners Marketing & Media/Tech Services team provides investment banking advisory and financing services to advertising and marketing services-based businesses, global out-of-home media, global retail tech / on-premise & connected media solutions, and professional audiovisual and event technology companies. See full sector coverage here.

The practice is led by industry veteran Mark Boidman, who has been recognized by digital media industry executives and professional publications as a leading investment banker in the media and technology sectors. He has over 20 years of experience in public and private mergers and acquisitions, divestitures, leveraged financings, private placements and restructurings.

The team’s extensive work in the Marketing & Media/Tech Services sector has included working with clients such as:

  • Pacific Outdoor Advertising on the sale of its Portland portfolio and other assets to OUTFRONT Media
  • HIG Capital on its acquisition of Watchfire Signs
  • Adams Outdoor on its strategic investment by Searchlight and BCI
  • CityBridge, the operator of LinkNYC, in a more than $200 million commitment by ZenFi Networks
  • Foris Outdoor on its sale to Alight Media
  • AMI Entertainment on its financing from Marathon Asset Management
  • Mood Media on its sale to Vector Capital
  • Ares on the $400M preferred investment by Ares and Providence in OUTFRONT Media
  • Mood Media on its pre-packaged Chapter 11 restructuring
  • Total Outdoor on its sale of select assets to each of American Tower, New Tradition, OUTFRONT Media and Pacific Outdoor
  • Exterion Media on its sale to Global
  • NETFLIX on its acquisition of certain out of home media assets of Regency
  • Broadsign on its acquisition of Ayuda Media Systems
  • AMI Entertainment on its sale to The Gores Group
  • PatientPoint on its capital raise to build out digital media across its doctor office and hospital network
  • Gas Station TV (GSTV), Rockbridge Growth Equity and Verifone on the joint venture between GSTV and Verifone’s PetroMedia businesses
  • Cieslok Media on its sale to Bell Media
  • Vector Media on its sale of equity to Spire Capital
  • RevZilla on its sale of equity to J.W. Childs (Prospect Hill Growth Partners)
  • Searchlight Capital Partners on its acquisition of TouchTunes Interactive Networks
  • OUTFRONT Media (formerly CBS Outdoor) on its acquisition of the major market outdoor advertising portfolio of Van Wagner



We advise clients in many areas, including:

Advertising / Marketing Services

  • Ad Tech
  • Classic Out of Home (OOH) Media and Advertising
  • Digital Out of Home
  • Marketing Technology
  • Point of Care Media
  • Programmatic Techology
  • Radio
  • Smart Cities / Urban Infrastructure
  • Sports / Stadium Marketing
  • Streaming Media
  • Transit Media

Global Retail Tech / On-Premise Media

  • Background Music
  • CMS Solutions
  • Digital Signage and Interactive Displays
  • E-Commerce Tech
  • In-Venue Media and Tech
  • Kiosk Solutions
  • Payments
  • Retail Analytics
  • Software Signage Technology

Professional Audiovisual / Event Technology

  • AV Integration
  • Audio / Audio Equipment
  • Content Distribution and Media
  • Conferencing / Collaboration
  • Digital Signage
  • Event Production
  • Meeting Rooms
  • Learning
  • Security / Surveillance
  • Simulation and Visualization



Today, Solomon Partners is an independently-run affiliate of Natixis, part of Groupe BPCE, a top ten European and top 20 global bank. Our partnership provides our clients with global coverage across the Americas, EMEA and APAC.