Marketing & Media/Tech Services
RECOGNIZED AUTHORITY IN MARKETING & MEDIA/TECH SERVICES
The Solomon Partners Marketing & Media/Tech Services team provides investment banking advisory and financing services to advertising and marketing services-based businesses, global out-of-home media, global retail tech / on-premise & connected media solutions, and professional audiovisual and event technology companies. See full sector coverage here.
The practice is led by industry veteran Mark Boidman, who has been recognized by digital media industry executives and professional publications as a leading investment banker in the media and technology sectors. He has over 20 years of experience in public and private mergers and acquisitions, divestitures, leveraged financings, private placements and restructurings.
The team’s extensive work in the Marketing & Media/Tech Services sector has included working with clients such as:
- Pacific Outdoor Advertising on the sale of its Portland portfolio and other assets to OUTFRONT Media
- HIG Capital on its acquisition of Watchfire Signs
- Adams Outdoor on its strategic investment by Searchlight and BCI
- CityBridge, the operator of LinkNYC, in a more than $200 million commitment by ZenFi Networks
- Foris Outdoor on its sale to Alight Media
- AMI Entertainment on its financing from Marathon Asset Management
- Mood Media on its sale to Vector Capital
- Ares on the $400M preferred investment by Ares and Providence in OUTFRONT Media
- Mood Media on its pre-packaged Chapter 11 restructuring
- Total Outdoor on its sale of select assets to each of American Tower, New Tradition, OUTFRONT Media and Pacific Outdoor
- Exterion Media on its sale to Global
- NETFLIX on its acquisition of certain out of home media assets of Regency
- Broadsign on its acquisition of Ayuda Media Systems
- AMI Entertainment on its sale to The Gores Group
- PatientPoint on its capital raise to build out digital media across its doctor office and hospital network
- Gas Station TV (GSTV), Rockbridge Growth Equity and Verifone on the joint venture between GSTV and Verifone’s PetroMedia businesses
- Cieslok Media on its sale to Bell Media
- Vector Media on its sale of equity to Spire Capital
- RevZilla on its sale of equity to J.W. Childs (Prospect Hill Growth Partners)
- Searchlight Capital Partners on its acquisition of TouchTunes Interactive Networks
- OUTFRONT Media (formerly CBS Outdoor) on its acquisition of the major market outdoor advertising portfolio of Van Wagner
Transactions
Served as financial advisor to Universal Branding Group on its sale of a multi-decade lease of Times Square signage to Providence Equity Partners
Served as financial advisor to AMI Entertainment Network on its sale to Coral Tree Partners
Served as financial advisor to H.I.G. Capital on its acquisition of Watchfire Signs
Dividend recapitalization financed by new senior secured credit facility- served as financial advisor to AMI Entertainment
Served as exclusive financial advisor to Pacific Outdoor Advertising on the sale of its Portland portfolio and other assets aggregating ~1000 displays to OUTFRONT Media
Served as exclusive financial advisor to Adams Outdoor Advertising on its strategic investment by Searchlight and BCI
Served as exclusive financial advisor to CityBridge on its $200,000,000+ investment from ZenFi Networks
Served as financial advisor to Foris on its sale to Alight Media
Served as financial advisor to AMI Entertainment Network to refinance existing indebtedness on senior secured credit facility
Served as advisor to Mood Media on its sale to Vector Capital
Served as advisor to Mood Media on its pre-packaged Chapter 11 restructuring
Advised Ares on its Convertible Preferred Investment into OUTFRONT Media
Served as strategic and financial advisor to Total Outdoor on the sale of its Chicago out of home media assets to OUTFRONT
Served as strategic and financial advisor to Total Outdoor on the sale of select out of home media assets to American Tower
Served as strategic and financial advisor to Total Outdoor on the sale of its San Francisco out of home media assets to New Tradition Media
Served as exclusive strategic and financial advisor to Broadsign on its acquisition of Ayuda Media Systems
Served as exclusive strategic and financial advisor to Total Outdoor on the sale of its Seattle Advertising Portfolio to Pacific Outdoor Advertising
Served as strategic and financial advisor to Exterion Media and Platinum Equity on the sale of Exterion to Global
Served as exclusive strategic and financial advisor to Netflix on the acquisition of out of home media assets of Regency Outdoor
Served as strategic and financial advisor to AMI Entertainment in connection with its sale to The Gores Group
Served as exclusive financial advisor to PatientPoint in connection with the patient-physician engagement solutions provider's $140 million capital raise
from Searchlight Capital Partners and Silver Point Capital.
Served as exclusive M&A advisor on Gas Station TV and Verifone joint venture creating a high-impact national video network delivering 3.3 billion annual impressions
Served as advisor to the Special Committee of the Board of National CineMedia in connection with NCM's agreement with AMC to enable AMC to comply with the DOJ Final Order for Carmike
Served as exclusive strategic and financial advisor to Cieslok Media, an innovative out-of-home media company, and its Board of Directors in connection with its sale to Bell Media
SECTOR COVERAGE
We advise clients in many areas, including:
Advertising / Marketing Services
- Ad Tech
- Classic Out of Home (OOH) Media and Advertising
- Digital Out of Home
- Marketing Technology
- Point of Care Media
- Programmatic Techology
- Radio
- Smart Cities / Urban Infrastructure
- Sports / Stadium Marketing
- Streaming Media
- Transit Media
Global Retail Tech / On-Premise Media
- Background Music
- CMS Solutions
- Digital Signage and Interactive Displays
- E-Commerce Tech
- In-Venue Media and Tech
- Kiosk Solutions
- Payments
- Retail Analytics
- Software Signage Technology
Professional Audiovisual / Event Technology
- AV Integration
- Audio / Audio Equipment
- Content Distribution and Media
- Conferencing / Collaboration
- Digital Signage
- Event Production
- Meeting Rooms
- Learning
- Security / Surveillance
- Simulation and Visualization
NEWS & INSIGHTS
GLOBAL EXPERTISE FROM OUR NATIXIS PARTNERSHIP
Today, Solomon Partners is an independently-run affiliate of Natixis, part of Groupe BPCE, a top ten European and top 20 global bank. Our partnership provides our clients with global coverage across the Americas, EMEA and APAC.