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Solomon’s Benchmarked 2023 Advertising Spend Forecasts
…a marketing budget amid multifaceted tensions while simultaneously maintaining strong brand presence in a competitive market will come out of a recession strongest. Though overall growth rates are forecasted to…
Marc Cooper Discusses The Art Of Closing A Deal In Mergers & Acquisitions
…endgame of any deal is almost always challenging. When it comes to combining big publicly listed companies, the biggest closing risks in my view tend to be from government antitrust…
Peter J. Solomon Company is Rebranding
…you think and if you have any questions or comments. If any of our content or news partners would like our new brand components please feel free to contact marketing@pjsolomon.com….
2017 Retail Outlook
…new and deepening competitive forces disintermediating traditional retail, combined with elevated geopolitical instability, has created an uncertain future. For Peter J. Solomon Company, 2016 featured several exciting developments. In June,…
2023 Themes in Out of Home Media: Creativity at the Forefront
…customized and tailored sign structures than the traditional 14’x48’ bulletin. For example, the City of West Hollywood recently completed its second round of the Sunset Boulevard Design Excellence Screening competition,…
Premiumization of Theme and Amusement Parks
…reducing operational pressures. Disney recently replaced its free FastPass line-skipping program with Genie+, a paid version with additional features such as audio tours and personalized itineraries. Six Flags removed its…
Animals Are Us; Celebrating the Peter J. Solomon Collection
…explores these questions and more through influential historic examples of anthropomorphism in dialogue with contemporary books drawn from the collection of Peter J. Solomon (Harvard College Class of 1960, MBA…
MACROECONOMIC & MARKET UPDATE: APRIL 2019
…and commentary provided serve as a useful complement to our regular strategic dialogue. Please let us know if you have any questions and, as always, feel free to contact us…