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Solange Velazquez Writes How Next Gen Tech is Transforming Safety in Transportation
…efficacy Study from SambaSafety, a leading North American provider of cloud-based risk-management technology for organizations with commercial and non-commercial drivers, found that monitored drivers have 32% fewer violations on average…
Marc Cooper Shares 5 Ways To Win The Global Talent War
…the interests of rising stars and veterans become misaligned with those of the company, either from poor communication, managerial neglect or unrealistic expectations. That’s why robust training programs, career pathing…
PatientPoint Receives $140 Million to Power Dramatic Growth
…of care, today announced it has successfully generated $140 million in capital from private investment firms Searchlight Capital Partners and Silver Point Capital to dramatically expand the digital footprint of…
Advertising Recall Analysis
By the Technology, Media & Telecommunications Group Advertising recall is a measurement of advertising effectiveness and ROI. The study linked below was conducted on the five primary advertising channels: TV,…
Irtiaz Ahmad
Irtiaz Ahmad is a Managing Director in Infrastructure, Power & Renewables and serves as Head of Digital Infrastructure. He joined Solomon Partners in 2021. Irtiaz specializes in advising public and private clients around the world in the Digital Infrastructure & Services sector on mergers, acquisitions, divestitures, joint ventures and public & private capital raises.
It’s Media World Chaos
…remain unprofitable. To be sure there are some bright spots. Retail Media Networks, for example, are now one of the fastest-growing ad market segments. Almost all the major U.S. Retailers…
How AI Could Impact the Advertising Landscape
…sales. While the collection and use of consumer data may raise privacy concerns, AI in certain advertising channels, for example, outdoor advertising is safer compared to other mediums because it…
Solomon’s Benchmarked 2023 Advertising Spend Forecasts
…a marketing budget amid multifaceted tensions while simultaneously maintaining strong brand presence in a competitive market will come out of a recession strongest. Though overall growth rates are forecasted to…
Retail Media: Shaping The Future of Shopping & Advertising
…cornerstone for generating sustained value. E-commerce platforms allow brands to generate new high-margin revenue without disrupting the user’s shopping experience. Retailers strategically partner with e-commerce platforms such as DoorDash and…
Perspectives – Marc Cooper – May 2021
…are valid concerns spooking the market. But in our view, the pros currently outweigh the cons. The Fed has repeatedly expressed its commitment to maintaining low interest rates and consumers…