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Trends Shaping the Digital Signage Industry
…the forefront of the advertising industry for its ability to dynamize content creation and exhibition, improve customer experience, and boost sales and retention with customers. A recent study cited that…
Television Weak Amid Changing Consumer Preferences
…platforms (a), according to a new study by Kantar. Consequently, we expect media agencies will adjust to consumers’ preference for in-person advertisements and prioritize out-of-home (OOH) and digital out-of-home (DOOH)…
Brick and Mortar Experiences Are the New Norm
…water, invited to review the latest collection from a comfortable designer seating area or consult with knowledgeable brand-ambassadors who make shopping a truly luxury, one-of-a-kind experience? Next year, 77% of…
Six Key Themes to Watch in M&A in 2023
…actually create better acquisitions opportunities for US buyers looking abroad 5. Look for large, diversified strategics to closely review their portfolios ○ Companies will be looking to be on the…
Perspectives – Marc Cooper – August 2021
…Biden administration is also cracking down on the antitrust environment. We already have a closer eye on transactions as they work to establish more “free-flowing competition”. This less deal-friendly environment…
Perspectives – Marc Cooper – December 2022
…An open and free press that delivers balanced information about social ills and wrongdoing by the powerful is important. We will learn much, for example, in the coming months from…
Streaming Platforms Shifting From SVOD to AVOD
…price of their ad-free offering.(4) With the macroeconomic environment putting pressure on consumer spending, more users are canceling streaming subscriptions and turning to free or less expensive ad-supported services. The…
Mark Boidman
Mark Boidman is a Partner and Head of Global Media. He joined Solomon Partners in 2013.
Students & Graduates
…training through qualitative and quantitative modules (for example, Lunch and Learns, Mentor Events, Women’s Networking) STUDENT & GRAD OPPORTUNITIES Although the majority of our full-time hires come through our summer…
Generative AI: The Chicken Or The Egg All Over Again
…the technology itself is evolving has created a market that is highly competitive, fast-moving and complex; corporations, governments and investors are frantically trying to map out generative AI’s trajectory and…